Charlena Berry is the author of Breaking the Stigma: Racism, Lies, the Opioid Endemic, and Inviting Grandma to the Dispensary.

 

In this book, she exposes lies that created the stigmas associated with cannabis, and how these stigmas must be addressed to see continued growth in the marketplace. She then outlines a framework that provides key strategies for retailers to implement to improve the customer experience and increase profitability. 

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Writing from her experiences in the industry, Charlena is a global cannabis business executive and the founder of Cannabis Business Growth, a premier cannabis business consulting firm. Prior to that, she spent  more than a decade in Supply Chain and Retail Operations for Fortune 500 companies like Whirlpool and Office Depot/Office Max.

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As principal consultant, Charlena forms strategic partnerships, guides entrepreneurs, and leads projects in all sectors of the cannabis industry, from cultivation and manufacturing to commercial retail and distribution. A witness to the impact of addiction and the illicit market, Charlena is a proud advocate for cannabis and its potential for healing and personal growth.